I Finally Made My Logo… After 10 Years

My new color palette

When your logo takes a decade to arrive…

Here is my final logo design!

Yup, you read that right, I haven’t had a logo for over 10 YEARS! And trust me I’ve tried but the stress around it would always stop me. I would feel so much pressure even thinking about my logo. I’ve made so many styles in the past but never moved forward on any of them. I even did a business trade where I made my friend's logo then she would make different options for me but I just never liked any of them. 

Just the text logo

I think for a while I just told myself I don’t really need one, and the truth is I didn’t in the past. I was already working a full time job and just doing some freelance work on the side. But now…..I am not working AND I’m making the transition from graphic designer to illustrator and I REALLY wanted this logo to represent that.

Just the eye logo

It’s kind of crazy how obvious the logo should have been though this is what I had written on all of my past illustrations so it was kind of always in my face. I think as a graphic designer I always told myself it needed to look pixel perfect with perfect shapes and lines like it was made in illustrator. But after doing research and delving into portfolios of illustrators I truly admire I realized the cute hand drawn look worked perfectly for illustration 

Some inspiration logos

Here you can see some examples of logos I was inspired by, I like the hand drawn look they all had

My past illustrations signing my name

I’ve added a few of my past illustrations as well as a zoomed in area where I would sign my name on all of them and this was always the feeling I wanted in my logo but I just never made the time to draw it out.

Here you can see some examples of my past work alongside a zoomed in shot of my signature to the right of the image.

Figuring out the final piece

My eyeball painting right above my desk where I work

So as you can see the script style fits so well already with everything I have been doing BUT I wanted to add more and this was the final touch that really was the icing on the cake. I tried to think about what makes me….me. After thinking about it I always knew I wanted to have an eye in my logo. To me an eye is so special because I am such a visual person and I see everything with my eyes, it's a feeling of wanderlust, of curiosity, of learning. I even had a painting of an eye above my desk for inspiration which represents “I am the universe experiencing itself”. Whenever I see this eye it gives me hope to continue learning and growing as an artist and human. 

Some cards I wrote to friends and family and I drew an eyeball on all of my cards

Another funny thing is as a little girl I would always draw this eyeball. I would even sign my name and have the eye when I wrote cards to people.

Color palette

Now for the color palette it was kind of easy, I literally just looked at my illustrations, even just going on my instagram there was a common color theme showing. So I pulled colors from my new illustrated book as well as past illustrations and I feel like these colors just represent me so well. It's this dreamy wanderlust feeling that I hope I can bring into more of my art pieces as I delve into this new world of illustration.   

Screenshots taken directly from my instagram where I could see a clear color story

My new color palette

Final Thoughts

Anyways I truly hope this inspires you and just so you know I am planning on releasing my first ever children's book in November, If you would like to follow along feel free to subscribe below where I’ll be sharing even more about becoming a freelance illustrator as well as releasing my first ever book. 

Thank you so much for following along on this journey with me, it’s so crazy to finally see it all coming to fruition after months of prepping!